Website Design


Think for a moment about how you make the decision to buy a product or service…The 1st step you take is to go online and Google the product or service in your local area or country. The 2nd step is comparing prices and reviews of those who have used the product or service. You then narrow down to two or three merchants, make calls to make enquiries and then finally decide which seller to go buy from. In short, e-commerce has shaped our research and purchase behaviour when it comes to products and services.

Building an inexpensive and effective e-commerce store makes perfect sense for anyone looking to start their own business. Compared to establishing a physical store, building an e-commerce site is much easier, cheaper, more effective, and less time-consuming. Individuals and companies alike have been turning profits through online sales using inexpensive and easily maintained eCommerce stores ever since the concept came around over 20 years ago. 

Clarity Media offers the best e-commerce/online store-building services in Kenya. With a proven record of putting e-commerce stores on the 1st page of the Google search engine, you are guaranteed to make more sales. Whether you are running a brick-and-mortar store and want to expand your presence online or you are a newbie venturing into the online business, we guarantee to get you where you want. 


1. Understand Your Target Market

It’s important to understand your target market before starting your business. Many e-commerce entrepreneurs launch websites for items they personally use or understand well. These tend downfalls are called ‘near-affinity’ markets by experts. However, it’s best to research your market thoroughly before choosing a topic for your website. Doing so will help you tailor your website content and marketing strategies toward the needs of your target market. Only then will you guarantee success when selling to that demographic group!

2. Patience and Good Work Ethic

To succeed in the e-commerce world, you’ll need plenty of patience and a good work ethic. Most e-commerce businesses start slowly at first. It can take months or even years for businesses to make money through online sales. It’s crucial to keep working towards your goals and staying active in your business. You’ll also need a plan for marketing your business and gathering customer data. If you are willing to put in the hard work will succeed in the e-commerce arena.


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