Brand identity is everything. Contrary to what most people think, branding is much wider than just design. According to Investopedia, a brand is a collective impact or lasting impression from all that is seen, heard, or experienced by customers who come into contact with a company and its products and services.
Having a clear vision is crucial when developing any business idea or product- but it’s especially crucial when developing a unique branding identity for an organization or product line. Your brand encompasses everything about you. When it comes to the visual side of branding, you want to have a logo and a tagline that sticks to people’s minds. A good example is NIKE with its trademark logo and a tagline that simply reads ‘Just Do It.’
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A good branding identity must be consistent throughout all media. It should be the same everywhere you communicate with the public- print, television, radio, internet and so on- and should remain unchanged over time as technology changes.
A good branding identity must be easy to recognize and recall. It should distinguish your organization from other businesses and help people identify your brand when they see it. To achieve this, your branding must be memorable and distinguishable. You should also consider using negative advertising tactics which involve painting your competitors’ products as below par compared to your products. This way, whenever the public sees your brand or product they get a feeling of greatness.
A good branding identity must be strong and durable at a low cost. Over time, people will notice similarities between different brands when looking at them. This is why a strong and memorable branding identity is essential for long-term success in business. Since many brands seem similar, it’s important that your organization remains recognizable even after decades of business operation. That means you must maintain an iconic image while staying affordable enough to keep up with changing times without sacrificing profitability. Here are some ways you can do this: Use timeless designs such as classic logos or mascots; continually update your communication strategies, and take measures such as conducting focus groups with your target market to ensure that you’re always addressing current issues relevant to your target audience.